Yet the longer I worked in that ecosystem, the clearer certain limitations became. Companies were creating tremendous value but had minimal control over their own data, customer relationships, and economics. Platform dependencies created real constraints for businesses trying to build sustainable, defensible operations. There was nothing inherently broken about this model, but it left many value creators - both businesses and users - with limited upside from their contributions. In 2017 I encountered blockchain technology and recognized a fundamentally different foundation. It offered verifiable ownership, transparent operations, and programmable economics where all stakeholders could participate in the value they help create. That insight sparked Provencraft.

My work now helps companies build business models where participants - whether they're investors, users, or network contributors - share in the upside they generate together. I translate technical possibilities into practical implementations and stay with each project until the results are measurable, whether that means lower operational costs, broader access to opportunities, or stronger stakeholder alignment. I keep every conversation in plain language; good ideas should work equally well in a boardroom and a code review.